Marketing is much more than just selling a product. A successful marketer identifies the right product for the target market; finds the right place to market that product; develops an appropriate promotional message; and prices the product to ensure maximum profit.

For farm producers, different marketing strategies will be essential depending on whether you are marketing commodities to a wholesale market or specialty products direct to the consumer.

For additional pricing, economics and marketing information also visit the Specific Crops pages.

Last updated March 9, 2017