Check out your local Farm Stands, U-Picks, and Farmers' Markets for fresh in-season strawberries!

Marketing

Marketing is much more than just selling a product. A successful marketer identifies the right product for the target market; finds the right place to market that product; develops an appropriate promotional message; and prices the product to ensure maximum profit.

For farm producers, different marketing strategies will be essential depending on whether you are marketing commodities to a wholesale market or specialty products direct to the consumer.

For additional pricing, economics and marketing information also visit the Specific Crops pages.

Contact

Bonnie Collins
Sr. Ag Program Team Leader
bsc33@cornell.edu
(315) 736-3394 Ext. 104

Last updated June 6, 2022